Yeti Headquarters in Austin, TX (Photo from Austin Business Journal)
Yeti Headquarters in Austin, TX (Photo from Austin Business Journal)

The YETI Company: Origins, History, Values, and Vision

Founded in 2006, Yeti is a Texas-based manufacturer best known for its top-notch outdoor lifestyle products. The brainchild of brothers Roy and Ryan Seiders, the company was born out of a simple but profound frustration: the coolers available on the market were not up to their demanding standards. Thus, they set out to create coolers that could withstand any wilderness test while maintaining ice-cold temperatures.  Today, the company operates under the umbrella of Yeti Holdings, Inc.  It is a publicly-traded company on NYS and at the time of this writing the share price was  $36.74 (06/13/2023 closing).

Ryan and Roy Seiders
Ryan and Roy Seiders

The Seiders brothers were always avid outdoorsmen and the following is a direct quote from the Yeti website:

“Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.

But the coolers available at the time just weren’t up to our outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times. And that frustration led us to a solution.”

Today, the company partners with manufacturers around the world. Their innovative brand is made in the U.S., China, Malaysia, Mexico, the Philippines, Poland, Taiwan, Thailand, and Vietnam.  It is a worldwide company with primary distribution centers in 6 countries.

The core values of the Yeti company are rooted in ruggedness and versatility. Their products are designed to endure the harshest of environments for all avid outdoorsmen and deliver impeccable performance, thereby embodying the company's vision of empowering people to pursue their wild.  So whether you're deep sea fishing on the Gulf Coast or hiking strenuous mountain trails in Colorado, Yeti gear has you covered with dependability and toughness!

Utilizing careful market research, the company offers a wide variety of products ranging from drinkware, bags, and apparel to items for kids and even pets. All their products are perfect for outdoor activities and adventures.

Girl Drinking Coffee
Girl Drinking Coffee from Yeti Mug

Current Products Offered by Yeti

The product lineup has grown extensively since its inception, offering an array of outdoor lifestyle products. Each item is meticulously designed for rugged use and superior performance.

YETI Coolers:

This category, which initially made YETI famous, includes hard coolers such as the Tundra and Roadie, and soft coolers like the Hopper Flip and Hopper M30. Known for their durability and impressive insulation capabilities, they are favorites among outdoor enthusiasts.

The Tundra:

This is the one that put Yeti on the map.  Known for its rotomolded construction and virtually indestructible design, it's the ideal companion for any serious outdoor enthusiast. The Tundra boasts a Permafrost™ Insulation and a ColdLock™ Gasket, ensuring your ice stays colder for longer periods.

It offers 11 sizes from the 24 to the 350 plus the Tundra Haul with wheels.

Here are two of our review articles on Tundra coolers:

Yeti Tundra 45 Cooler: Unmatched Durability and Performance!
Keep your food, drinks, and other items safe and secure with the Yeti Tundra 45 cooler’s certified Bear-Resistant construction!
Tundra 45 Cooler
Keeping It Cool: A Review of the Yeti Tundra Haul Cooler
Discover why Yeti Tundra Haul Wheeled Cooler is a game changer in outdoor adventures with our review of its key features and benefits.
Yeti Tundra Haul Cooler

Yeti has other coolers to offer as well like the Yeti V Series - Stainless Steel Cooler; the Yeti Tank that offers two sizes - 45 & 85. and the Silo 6G.

As per customer John, "My YETI Tundra stood the test of time, weather, and bears. It’s simply unbeatable!"

The Roadie

The Roadie comes in 3 sizes and is so easy to travel with. Featuring a periscope handle and neverflat wheels on the 48 and 60  coolers, it is built tough and virtually indestructible. While the 24 Roadie doesn’t have wheels, it is small enough to carry everywhere.  Here is our review article on the Yeti Roadie 24:

YETI Roadie 24 Cooler - Your New Best Friend on Hot Summer Days!
Make your summer days cooler with the new YETI Roadie 24 Cooler. A lighter, thermally superior cooler, it’s the perfect companion for hot summer days!
The Yeti Roadie 24 Cooler

Soft Coolers

The Hopper is soft-sided and is built for extreme portability without compromising cold retention. The DryHide™ Shell resists mildew, punctures, and UV rays, while the HydroLok™ Zipper is the ultimate in waterproof and airtight technology. The Hopper has two designs:  Hopper Flip is available in 3 sizes 8, 12, & 18.  And the Hopper M comes in sizes 20 & 30 Backpack Coolers.  Here's our review on the Hopper Flip 12:

Transform Adventures with Yeti Hopper Flip 12 Soft Cooler
Take your outdoor adventures to the next level with the Yeti Hopper Cooler Flip 12. This tough, leakproof cooler offers superior cold-holding and 100% protection for all of your outdoor needs! Get ready to enjoy adventure without limits!
Hopper Flip 12 Soft Cooler

According to an enthusiastic customer David, "My YETI Hopper is my road trip hero. It's easy to carry and keeps my beverages ice cold!"

By the way, are you curious as to just what the Yeti numbers are all about on their coolers when they don't obviously correlate to the capacity?  We were too, and found a very interesting chart you might like to take a look at as well:

YETI Drinkware

The Rambler series is perfect for keeping beverages at the ideal temperature during your adventures. They're designed with stainless steel and feature a No Sweat™ Design, ensuring your hands stay dry.

From mugs to tumblers, bottles to jugs, the Rambler series offers superior insulation technology, ensuring your drinks stay hot or cold for longer. The Duracoat™ Color won't fade, peel, or crack, ensuring longevity.

The Ultimate Summer Essential: YETI Rambler Tumblers!
Discover the Ultimate Summer Essential - Keep Your Drinks Cold and Fresh with YETI Rambler Tumblers - Your Perfect Companion for Any Adventure!
Yeti Rambler Tumblers

Rambler offers a wide variety of at least 27 sizes, and shapes to choose from along with multiple choices of colors, so you can find whatever you're looking for. There are 10 oz. Stackable Mugs all the way up to gallon Water Jugs and everything in between!

A customer named Emma shares, "My Rambler mug is my daily driver. It keeps my coffee steaming hot all morning!". Another praise comes from Sarah, who said, "My coffee stayed piping hot during my whole morning hike!"

We did a couple of other reviews on Rambler mugs and water bottles:

The Yeti Rambler Mug: A Perfect Adventure Companion!
Explore with the Yeti Rambler Mug, your go-to adventure travel buddy! Elevate your outdoor experience!
The Yeti Rambler Mug
Keep Your Cool with Unbeatable Yeti Rambler Water Bottles!
To keep yourself cool and well-hydrated, use a Yeti Rambler Water Bottle. Stylish, sleek, and perfect for your next adventure.


From Camino to Crossroads to Panga, you are covered with whatever you need!

The Panga series of waterproof and airtight duffels and backpacks, as well as the Crossroads backpacks and luggage, offer versatile storage solutions. Made with high-density fabric and featuring practical compartments, they're the ultimate carry companions for your travels.

The Yeti Panga 28 Backpack: Keep Your Gear Bone Dry!
Never let the weather dampen your spirit or your gear - with the Yeti Panga Backpack, keep your belongings bone-dry no matter how wet and wild the adventure!
Yeti Panga 28 Backpack

The Camino Tote Bags  offer great storage for a trip to the gym, a day out, or a weekend trek.  

And don't forget about lunch!  Yeti offers two types: The Daytrip Lunch Box and the Daytrip Lunch Bag!  Here's our review of the Daytrip Lunch Box:

Yeti Daytrip Lunch Box: Pack Smarter, Eat Better!
The Yeti Daytrip Lunch Box is the perfect companion for any work or play adventure, indoors or outdoors, providing superior insulation to keep your food fresh and drinks cold without sacrificing durability.
Yeti Daytrip Lunch Box

Outdoor Gear

This category includes outdoor equipment such as the Trailhead Camp Chair, designed for comfort and durability, and the LoadOut Bucket, built for carrying, storing, and stashing. Their robust build quality ensures they can withstand the harshest environments.

Dog Products

YETI hasn’t forgotten about man's best friend. Their dog products range from the Boomer Dog Bowl, made with stainless steel, to the Trailhead Dog Bed, designed for comfort and durability.

Yeti Boomer Dog Bowls: The Ultimate Feeding Solution!
Yeti Boomer Dog Bowls redefine resilience and performance, offering a dining experience your pet deserves. It’s time to upgrade your dog’s dinnerware today.
Yeti Bomer Dog Bowls

Each of these categories demonstrates YETI's commitment to delivering high-quality, durable products designed to stand up to the rigors of outdoor activities, helping enthusiasts to boldly venture into the wilderness.  The company also has drinkware, bags, apparel, and kids' stuff. Anything you desire for outdoor fun and adventure.

New Releases: Innovations and Improvements

YETI's commitment to innovation is evident in its recent releases. They consistently release new and improved products, incorporating cutting-edge technology and user feedback. Recent additions to their lineup include:

The Rambler Beverage Bucket:  This is a great "happy-hour" bucket that is stackable and sports a non-slip rubber bottom.

Yeti Rambler Beverage Bucket

Roadie 24 Hard Cooler:  An upgrade from the Roadie 20, this one offers increased capacity, better insulation, and a lighter design.  See our review above!

Rambler Jr. 12 oz Kids Bottle:  Market research indicated a need for a spill-proof, durable bottle designed specifically for children, and Yeti responded with the Rambler Kids Bottle.

Industry experts and customers alike have praised these new releases for their enhanced features and performance.  Their recent release of the Rescue Red color in their products is also well worth checking out!

Sustainability and Social Responsibility: YETI's Commitment to Making a Difference

YETI is dedicated to environmental stewardship and ethical business practices. They've launched initiatives to minimize their environmental impact, support local communities, and uphold sustainability throughout their operations. From recycling programs to partnerships with conservation organizations, this company is devoted to making a positive difference in the world. Some of their initiatives include:

Environmentally-friendly materials:  It uses recyclable materials in its products and packaging whenever possible.

Supporting local communities:  It partners with various organizations to promote conservation, outdoor education, and community development.

Ethical business practices:  It is committed to maintaining fair labor practices and ensuring the well-being of its employees.

FAQ Section

What makes YETI's Rambler drinkware series unique?

The Rambler series features double-wall vacuum insulation to keep drinks hot or cold for hours, and they're crafted from durable stainless steel.

Are YETI products eco-friendly?

YETI is committed to sustainability; their products are designed for longevity, thereby reducing waste, and they also run initiatives aimed at preserving the environment.

What kind of warranty does YETI offer on its products?

YETI offers a 5-year warranty on hard coolers and a 3-year warranty on soft coolers and Rambler products, promising to cover any defects in material and workmanship.

What makes the Hopper series of coolers special?

The Hopper series offers the superior ice-retaining capabilities of its coolers in a portable, soft-sided design, ideal for on-the-go adventures.

How has YETI contributed to local communities?

YETI is actively involved in community initiatives, partnering with various organizations to support conservation efforts and outdoor recreation programs.

Are YETI products dishwasher safe?

Most YETI drinkware and their lids are dishwasher safe, but it's best to check the product information for each specific item.

How can you tell if a YETI product is authentic?

Authentic products can be distinguished by their high-quality materials, craftsmanship, unique product features, and branding. Purchasing from YETI or authorized dealers ensures product authenticity.

What type of material is the Yeti cooler made from?

The coolers are made from durable plastic for the outer shell, with pressure-injected commercial-grade polyurethane foam in the walls and lid for insulation.

Why are YETI coolers so expensive?

They command a high price point due to their exceptional durability, superior insulation capabilities, high-quality materials, and the brand's commitment to product longevity and performance.

Does YETI offer products for pets?

Yes, YETI caters to your best buddy with products like the Boomer Dog Bowl and the Trailhead Dog Bed, designed with the same rugged durability as their human products.

Wrap Up!

YETI is more than just a brand - it's a lifestyle choice for those who value durability, functionality, and the spirit of adventure. Whether it's their high-quality products, their dedicated community, or their commitment to sustainable practices, YETI continues to inspire people to embrace the wild.

Thanks for stopping by our bee hive and reading our article about the YETI company and the awesome products behind the YETI name!


Each product we reviewed was independently selected by our team, and all opinions in this article are our own. We stay in business by receiving a small share of sales from the links on this page should you decide to buy something.
Would you like to learn how to become a brand ambassador and write blogs about your favorite products? If so, just visit to learn how ordinary folks make money on the internet by starting their own product review blog!